13 Reasons Why

13 reasons why netflix assignment


This is one of the more fun recruitment assignments I’ve been given by a potential employer; work with artwork for one of my favorite shows “13 Reasons Why”.

The task was to create different formats of the same ad for different devices. I was provided source materials, and explored existing artwork for the Netflix show. The brief said to complete the task in less than 5 hours.

References and Inspiration

For inspiration I tried to review multiple references from both the show “13 Reasons Why” and other Netflix materials. I looked at the proportions of the title on the canvas for the bigger ads. But also how I could alternatively use the Netflix logo, if I were to make bigger adjustments to the layout.

One of the problems I ran into was keeping all of the text from the original example and keep it legible on the smaller ad (which I think is used on Youtube). And I felt really unsure about having to remove parts of the artwork for the slim banner ad.

This would normally be a moment I would confirm with the client about the use of different assets. Copy is written deliberately, individual details of a brand are important, and there it’s important for me to keep most of the ad as is.

13 reasons why assignment
13 reasons why assignment

How Small is Too Small?

Ultimately I chose to replace the word “Netflix” in the copy with the Netflix logo. This would give me more space to have a slightly bigger call to action button. And it would also allow me to keep the other text a big enough size to be legible, yet not too big to completely cover the art work.

I knew this was going to be a risk, but I felt there would be compromises regardless. The other alternatives I came up with, created too much compromises to legibility, which in my opinion, were less desirable.


All in all, I am happy with the results I was able to deliver in a short amount of time. Sadly it was not the result the potential employer was looking for, but I was lucky that they were able to provide me with useful feedback.

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