Google Analytics, AdWords and Data Studio. Work, projects and learning about analytics.

Analytics 4

Analytics 4

Google’s new Analytics 4 is set to fully replace Universal Analytics (Analytics 3) on July 1st 2023. We have about a year left to transfer from the old system to the new.

Read More
Path to Purchase - Journey Mapping

Journey Mapping

Increase marketing effectiveness by understanding the processes, and points of contact, your customers are presented with. Lessons from the experts.

Read More
User Icons

User Icons

The Online Space The internet is a treasure trove of information, there is so much potential to better cater to your customers or find that

Read More

Introduction

My web design and marketing work exposed me to data analytics, reviewing effectiveness of marketing campaigns, and gaining a better understanding of different audiences, working a lot with Google AdWords, Analytics, and reports from MailChimp campaigns. 

It has also helped me become a better web designer. Defining relevant content by performing competition- and keyword research, reviewing what content drives traffic, and what could be new opportunities.

This work was made possible by so many people providing the products of their labor for free. Additional to the great Google tools, services such as Fast Or Slow have made a huge difference in my ability to learn and understand data.

Over recent years I have tried to get a better understanding of how I can present the data to stakeholders in informative ways. Data Studio has been one of my favorite tools to set up self updating, recurring reports, and have them sent directly to people’s inbox.

Coming Soon

  • Why I love Google’s Data Studio.
  • What data does and doesn’t teach us.
  • Analytics from video campaigns in AdWords and Youtube.