Everything in the world was either designed by nature or by humans. We build, make and create, and the internet has made ideas spread quicker.
In this blog I’m documenting my work, what is inspired it, that which motivates me, and hopefully contribute back into the community.
Design on the internet has evolved throughout the years. I imagine this back and forth of analog and digital design influencing each other.
This is where I focus my work, at the intersection of technology and well-being. Thinking about the work we deliver, who we make it for and how it impacts them. Designed by humans, for humans.
When I was a little girl, one of my favorite games, was sitting in my dad’s office, behind his computer, (which was turned off) and pretend to be working. I didn’t know what that job was, but I could see it. My job did not yet exist, and I am still in process of defining it.
Form and Function
Throughout my childhood I went to the art classes. In highschool I was always taking photographs, making videos and websites. After high school I attended the School for Autonomous Arts & Design in Groningen (the Netherlands).
I’ve spend two-thrids of my life on the internet. It influences everything I make, how I approach problems and intent. On one side there’s the message (marketing), and on the other side a receiver (the human).
In a landscape in which the marketing messaging is so important, because it creates revenue, I want us not to forget the human receiver. And explore ideas to consider when designing the things we create for the internet.
Create for Creativity
You can see the brain as a whiteboard, with ideas on them, some of them appear bigger than they or, they’re not equally good, and you didn’t have too much control over what appears. Whenever you work on an idea, you get to wipe it off the board, leaving space for new ideas.
That’s how I’ve come to see creativity in recent years. We all have it, but acting on it can be a hard thing to do. It’s externalizing something very personal.
We get better at doing things by doing those things. And the more we learn, the more we can create by going on autopilot. Learning to make is a journey by itself, and improvisation the prize at the end.
There’s so much more I’d want to say about creativity, but for now I want to highly recommend a talk by Adam Savage’s talk about building. And a talk by Charles Limb about what happens to our brains when we improvisize. Both are fundamental in my thinking about how we experience creativity.
We don’t create in a vacuum. We reuse and remix everything we’ve seen and done before. And we in turn create things that become a part of something bigger.
There have always been rule breakers in art and design. Some more successful than the other. If we didn’t sometimes break the rules, we’d merely be curating and refining what we already have. By having rebels, we keep growing and expanding the possibilities which lay before us.
If you look at a bigger example of politics. Lobbyists are normal, common, and many people find it perfectly fine. If politics was purely driven by a commercial interest, you’re going to have a society driven by corporate interest. You need science and real life testing. And not only give room for iterations, but encourage it. Build it on the idea that the design is never finished, because the parameters around it will change.
We’ve collectively made the internet. We collectively are its power to make and break careers. Have helped the founding of billion dollar companies, and have cancelled people. We’ve also collectively tried to learn from our mistakes, and reinvent the future of our world.
The internet affects the real world, and the real world changes the internet. The consensus over best practises is being created. Digital marketing has its own impact on the internet, and I don’t think it will go away, nor is it done evolving. We are all still a part of it with everything we contribute to it.
The spaces we occupy on the internet are our platforms. We can use our platform for anything, but we’re not garanteed it will make any difference. And when you do go viral, you may not have control over what it becomes in the eyes of the masses.
This is why it’s important for me to make this website, despite how scary it is to go this personal. I want the work on the website to reflect the sources, and to be purposful with the materials I share, to give credit where credit is due.
I’m just curating my little space on the internet. I would not be here without the people that inspired me.