Logos, style guides, colors and typography. Work, projects and learning about brand identity.

Introduction

As a young designer I didn’t always understand how much extra work I was doing for free when a client or employer provided me with nothing more than a color to go out and create ads, flyers and catalogs. I was too afraid to ask, and as a result I have spent hours defining a brand identity from scratch, with varying success.

My approach now starts with collecting assets from the client or sources such as Adobe Stock, but also free stock photos, videos and music. Researching the target audience, to create mood boards and defining a suitable aesthetic. Creating style guides for the use of logos, color swatches, fonts, and how to present the brand across different digital platforms.

My preferred tool is Adobe Illustrator, but I am also comfortable using Adobe InDesign, XD and InCopy, Microsoft Lunacy, and Figma. My inspiration for fearless branding comes from brands and designers including Polaroid, Karl Lagerfeld and Takashi Murakami.

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Warcraft ASMR
Warcraft ASMR

The idea was to create ambient/ASMR videos from different zones in World of Warcraft, focusing on what you hear, with the context of where you would hear it.

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Laura Ljungqvist Design Business Cards
Laura Ljungqvist Business Cards

My personal business cards are one of my proudest works in my collection. I was able to incorporate my own logo, color palette, and make it cohesive with, for example, my digital portfolio.

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This is the Remiix
This is the Remiix

“This is the Remiix” is a concept for a fictitious gamer and streamer. Inspired by the evolution of gaming and streaming over the last 15 years.

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Revs de cuba
Revs de Cuba

Revs de Cuba is a World of Warcraft Horde guild on Tarren Mill EU. They were formed before the launch of the Shadowlands expansion.

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Coming Soon

Over the years I have made variations of digital and printed brand designs, from social media campaigns to catalogs.

I’ve worked with various industrial printers such as the Roland RS 540V, creating for example, large banners, car covers, posters and stickers.

Archive

I'm currently updating the archive. This will be accessible in the future.