Fogwise Branding

Style Guide

Fogwise Business Cards

Logo

The W of FogWise and WiseDialer symbolizes a chart with improving results.

Colors

The teal is chosen to compliment the orange that was already present in the origional logo. Orange represents the individual, and is dominent in the agent materials. And teal represents the collective, and is dominant in the admin materials. Another example this pattern is repeated is on the business cards.

Typogaphy

Google’s ‘Noto Sans’, a Sans serif font, was chosen. Both for it’s clean and modern appearance. And for its ability to be translated cohesively to most of the world’s languages.

Brand Messaging

The updated branding was used in emails, letter heads, and was introduced to the company’s Twitter, LinkedIn and Facebook.