Hello World

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Hello World
Planet Earth by Nasa

Hello world, it's 2020. It's been 14 years since I first started blogging. Many things have changed.

Let me introduce myself; my name is Laura Ljungqvist. I’m a designer working from Sweden. This is possibly the 5th version of my online portfolio. This is me initiating another complete redesign.

Collective Recollection

Let me introduce myself; my name is Laura Ljungqvist. I’m a designer working from Sweden. This is possibly the 5th version of my online portfolio. This is me initiating another complete redesign.

Since age 11, I have been an internet girl. I’ve spend more time on a computer than going out. The internet has allowed me to look at life in a different way. We live, we learn, we become a slightly different person. And the internet is our collective recollection of each of these iterations.

Throughout my life I can see these pivital moments. These blocks in which I felt like I didn’t change much, but afterwards looking at the person I was 5 years ago, realizing the transformation I’ve gone through.

I feel like I’m in such a moment right now. Both my professional life, and the world around me, are changing. Currently I’m doing a lot of journalling and creating, because I feel I have many perspectives to process.

Accessible, Ethical and Humane Design

We’ve created bubbles and increased polarization. And we’ve yet to really resolve the implications of how we design the web: who has access, who it is designed for and if the well-being of humans is considered at all. As long as so much of the online innovation is profit driven, I think we’re still pushing pause. 

I want to be intentional in way the I document one of the most important lessons I’ve learned, and synthesize my knowledge, experience and aesthetics. 

  • How accessibility, inclusivity and ethics influence the products we design.
  • What we can learn from dark patterns, information overload and other intrusive behaviors of tech.
  • In which ways this effects the way I approach my design work.
  • And how can we include this in the conversations about work, life and the way we use technologies.

This is no small feat, and I don’t expect to answer all of this soon. It will affect this redesign of my website, and make it starkly different from all the ones which came before it.

Humane by Design

A resource that provides guidance for designing ethically humane digital products through patterns focused on user well-being.

Not Made for You

Let’s start small, but think in the bigger context. In essence I write for myself. Writing has always been a form of meditation to me. In the bigger picture, I write for people humans of planet earth. 

When I first used computer and connected to the internet, I was free in an environment that was, at times unsafe, but also without all this marketing. And the data collection that was done, was mostly through people exchanging mp3’s p2p, and offices exchanging word documents and spreadsheets.

Content was more individualized, but somehow felt more like it was made for everybody. And not only we’re you able to run into an obscure fanclub that maybe you didn’t like, your experience wasn’t guided by money, and more by curiousity and passion.

Now is a time in which big brands and companies with large teams, use personas to turn their audiences into an average of their entire demographic. Averages are notoriously unreliable. Yet they affect marketing, branding, social media, and maybe even the entire experience we have online through micro-targeting.

On Average - 99% Invisible

In many ways, the built world was not designed for you. It was designed for the average person.

Inclusive Design

This is the bigger context. And despite the change we have experienced over recent year, I believe we are still somewhere in the beginning of this tech revolution. And where we will go will all depend on the people that have embraced tech, and how they will innovate.

But it’s also the people, companies and communities that have not yet, or are about to make this transition. And those that still will not (and there are reasons for this, which I think are for another conversation). 

We can consider the unconnected and companies such as Google, as a spectrum. The gap between the two ends of this spectrum gets wider, and the individual levels between them more consequncial.

For some people, their place on this spectrum is a choice, the choice to digitize your company, having remote workers, collecting user data.

Some of the choices are made for us; if a blind person can navigate to the services they need, if your city can provide you with an internet speed and reliability, and other unintended consequences of tech, .

Inclusive Design - Microsoft

A methodology, born out of digital environments, that enables and draws on the full range of human diversity.

Inclusive Components

A blog trying to be a pattern library. All about designing inclusive web interfaces, piece by piece.

Intrusive Design

Tech is advertised as making our lives easier, but in which other ways is it changing out lives? The lines between work and private lives have beome more blurred. Many of us are in range of their phones most hours of the day (including the bathroom). We’re constantly notified and available. 

And I want to answer that by documenting ways I have found to balance constant connectivity with being disconnected. And share resources that have helped me, or that could be helpful to you. 

I think a good place to start is some fundamentals for being secure on the internet. Shannon Morse made a great security challenge with short videos and resources, to help you get started.

30 Day Security Challenge - Shannon Morse

A 30 day challenge to help you get control over your online security and privacy.

Stay Curious

Adam Savage or Neil DeGrasse Tyson have inspired me to stay curious. This is a learning process, and I hope you will join me. These things are more fun together than alone, and especially now I can use the community.

Follow me as I experiment and try out new things. 


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Laura Ljungqvist is a Dutch designer working from Sweden. She has a passion for organizing and her drive is ethical design. She's currently available for hire.

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