Marketing myself has never been easy for me, but over the years I have found inspiration in my youthful self, and the confidence I had growing up. A level of fearlessness that business owners may recognize as a must to be successful.
It has taken me years to develop my personal brand, connecting it seamlessly with my work and projects, yet making it a brand that is distinctly unique and fitting to me as a designer.
My personal business cards are one of my proudest works in my collection. I was able to incorporate my own logo, color palette, and make it cohesive with, for example, my digital portfolio.
The information is short and to the point;
- My name
- My profession
- My email address
- My website
My starting point were my name, title, logo and personal branding, these stand out to quickly show me as a designer and a brand. Additionally I’ve added only two points of contact
Additionally I’ve added only two points of contact, much more than this is not necessary, in my opinion. The most important way for people to reach me, is my email address, it’s the easiest way for me to reply as soon as possible. And it was important to me that this form of contact didn’t come secondary.
My website is one of the most comprehensive ways I can present my work, projects and focus, and I believe gives the best impression of my capabilities. My hope is that if people look at my business cards years from now, it can be a reintroduction, and hopefully a chance to connect.
It was hard to decide between a white and a black card. My digital portfolio, and much of my online content for my person brand is dark themed. However printing is generally done in a light theme, to accommodate printing the material, and inc supply (I’m sure we’ve all been there).
Currently I have chosen the light themed business cards, but in the future I may opt for a dark limited edition. What do you think, which do you prefer?