The website consept for this overhaul of lauraljungqvist.se is to create a non-intrusive space, that is reminscent of an internet without ads.
For convenience the website was build with WordPress, WP Oceana Theme and Elementor. Initial wish list included:
- Incorperate DevTools audits to inspire the process.
- Cross device compatibility
- Light and dark theme
- Intentional copywriting
1. Chrome DevTools Audits
To get to a minimum viable product quicker, my focus is on simple looking solutions, with a big impact. By including the guidelines from the Google Dev Tools audits, it would encourage me to keep things simple.
This will allow me to learn a bit more about their prameters for performance, accessibility, best practises and SEO. And how they impact the process and the end product. In time, I will go more into the individual steps, but you can get the Chrome DevTools free from their website.
2. Cross Device Compatibility
By simplifying the content and design, I hope it will be easier to create consistency across devices. I don’t want there to be too much content that’s visible on desktop only. And I want to avoid creating content specifically for mobile only.
Hopefully soon I’ll write up a little more about the concept of working mobile first, screensizes and responsive web design.
3. Light and Dark Teme
One important read thread in the website concept was to have both a dark and a light there. There’s research advocating for either side of this conversation, therefor I wanted to have both options with a toggle.
Currently I am testing WP Night Mode by Marko Arula. It’s easy to get it started, and works across devices. This decision had a major impact on the design, which you can read in my article about LLD Website Design. I’m writing a little bit more about dark themes, which should be live very soon.
Page speed and loading for become more important in resent years. It’s more accessible and a better user experience. Some of my design choices, such as CSS for both a dark and light theme, and using WordPress plugins, are going to have their impacts on the speed.
I want to go through some of the parameters of PageSpeed insights, and find ways that make sense, to optimize for speed whilst keeping a balance with the website concept. I still have some work to do.
5. Intentional Copywriting
Websites without text, lose their essence, but it’s easy to go overboard. When preparing for the text on the website, I’m considering the SEO, but I want to find a balance between the marketing elements and staying on brand.
Some of the tips for optimizing SEO have a way of taking some of the uniqueness out of website content. The question I am asking myself is how much content I am willing to adjust for SEO, and where those lines are.
Over the coming months I’ll go more into detail on the individual topics. Read more how the scope and brand influenced the design choise.