Between 2014 and 2016 I had the great opportunity to work as in-house designer for Sunsafe, and gain valuable experience in digital marketing. One of my tasks was photo editing in Photoshop.
Sunsafe is a company from Norrköping, Sweden, specialized in the sales of windows, in- and outdoor sun protection solutions and garagedoors.
As a young company at the time, Sunsafe was establishing its own brand identity. As the in-house designer I was responsible for collecting and editing assets. This included reviewing a large body of customer photos, and editing them in Adobe Photoshop.
Much of the process revolved around small touch up, such as removing tools that were laying around, removing stains, and sometimes making the weather appear a little bit sunnier.
It Was All Yellow
The photo above is one of my favorite which I edited for Sunsafe, and it’s possibly one of its most iconic, and most used photos.
Swedish houses are often yellow or red, and Sunsafe’s brand revolved around its yellow color. The photo above just worked so well for a variety of materials, connecting both the brand and the Swedish nationality, together with the product, in this case; garagedoors.
Knowing what I know now, I would have approached the task a little different. I would make the shadow less apparent, make the white of the garagedoor whiter, increase the size and blur the leafs in the top right corner to add more depth, and make the green feel more realistic.
Imitation is the Sincerest Form of Flattery
These photos were used in newspaper ads, roll ups, catalogs and were featured on the website. Sometimes I notice competitors using the image, which I am choosing to take as a compliment.