This is the Remiix

Brand Identity & Community Management

Brand Identity & Community Management

“This is the Remiix” is a concept for a fictitious gamer and streamer. The materials created for this project include branding, videos & a website. Paying homage to the World of Warcraft Priest I’ve played for over 10 years. 


I’ve loved this game for over 10 years, it’s adjusted the course of my life completely, introduced me to my husband, and changed my outlook on life. It’s meant as a work of love for my younger self, that things can get better.


Activision, the company behind World of Warcraft, is going through some things right now. I hope it’s obvious that this is rather confrontation for me because it’s so personal. Which is why I have decided to wait for the process of the trial to proceed, and see where I am then.

I am incredibly proud of the people who spoke up, cause if what they’re saying is true, and the investigation is sound, that sounds incredibly hard. I cannot even begin to imagine what that’s like.

I may end up abandoning my subscriptions completely, but I just cannot say at this time. That said, most of This is the Remiix was made before any of this was public, and I knew nothing about it.


With the popularity of competitive gaming and streaming, I thought it could be fun to explore an alternative reality. In 2010 I was playing at a high level in my game of choice, and had a semi-successful blog along side it.

When I moved to Sweden I decided it was time to stop chasing high end gaming, and also stopped updating my blog. Whilst during this same time streaming and influencers reached success that people could start making a living from the content they made.

I have at times wondered what could have been, but rather than regret choices I made, I decided to put my thoughts  to paper, and make them reality. If I had followed the path of gamer and streamer, who would that girl be?

Warcraft ASMR

One of the fun things I did for this project is create rich media in the form of gifs and videos. My plan was to create ambient/ASMR videos from different zones in World of Warcraft, focusing on what you hear, with the context of where you would hear it.

There are some amazing compositions and ambient sounds in the game, so there would be plenty of material to choose from. ASMR had a really big community on Reddit at the time, and was highly watched content on YouTube and Twitch.

Community Managing

This is a journey into the gaming community. How people connect, how they share information and the ways they work together. In this I draw from my experience as a member of Warcraft guilds, creating events, and leading groups of 10-30 people.


View also the demo landing page created for this project.

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Sunsafe website 2015
Sunsafe (2015)

Since 2014 I have created several different things for Sunsafe, a family business, from Norrköping in Sweden, who sell doors, windows, sun protection and garage doors.

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